IntelliPay, an advanced cashless payment system created by a Canadian RFID solutions company, Intellitix, for live events was used at the Toronto culinary event, Taste of Toronto between July 24 and July 27 at the Fort York National Historic site. The four-day food and drinks festival allowed attendees to load money onto a RFID-enabled Taste card which could be used to at any bars and restaurants on site without having to make cash transactions.
The cards were accessible and could be loaded online before the event or at the event at stations located throughout the site. Guests with the IntelliPay cards could quickly transact and taste any food of their choice without having to find money to pay for the food, simply by using their cards which would automatically keep track of the food or drinks intake. Any unspent taste cards were donated to a registered charity, Second Harvest Food Rescue.
Taste Festival’s managing director, Justin Clark stated that the RFID-enabled taste cards allowed for an experience which was more enjoyable for their guests because the cards sped up the process by which food and beverages could be accessed. According to him, it also allowed for the chefs and restaurant owners to connect with customers at a different level since cash-based transactions were not top of mind.
Every transaction from the event can be tracked online allowing visitors to enjoy their experience and worry about keeping track of how much is spent later.
IntelliPay, in one years’ time has proven its success since over 500,000 people up to date have used it’s services, including at the recent Bud Light Digital Dreams Festival held in Toronto in July.
According to Serge Grimaux, CEO of Intellitix, removing cash transactions gives visitors a sense of complete control of what they are spending through the online tracking system, while at the same time allowing greater efficiency and profit for participating vendors. He is looking forward to further growing the relationship with Taste of Toronto for future events.