BlueStar Enters Distribution Agreement with Intermec for Canadian Market

BlueStar Global - RFID Distributor
BlueStar Global - RFID Distributor

(RFID World Canada) BlueStar, a global distributor in POS, RFID and security technology solutions announced that it has created a distribution agreement with Intermec for the Canadian and American market. Intermec is a manufacturer of bar code printers, labels media and radio frequency ID products. Intermec products at BlueStar will be available to resellers in Canada and US beginning October 2010.

“The addition of BlueStar will help Intermec increase market share and accelerate growth for new resellers,” said Scott Anderson, Intermec’s VP of global channels. “Intermec’s deep industry knowledge, strong sales support and compelling PartnerNet program features should be attractive to resellers looking to achieve greater results.”

BlueStar will assist in marketing the Intermec PartnerNet program through its North American FUSION program. BlueStar will also provide specific Intermec products in its ‘in-a-box’ solutions series. This will provide hardware, software and important accessories in a single package alongside BlueStars’ other technology solutions.

“BlueStar is proud to deepen the level of partnership with Intermec,” said Steve Cuntz, president of BlueStar. “By offering Intermec’s seamlessly integrated solution portfolio, in partnership with BlueStar’s FUSION end-user demand generation program, our channel will be enabled to make a substantial impact for our respective customers.”

“Expanding Intermec into North America is a natural progression in delivering comprehensive solutions that will assist our reseller base in securing new incremental business,” said Mark Fraker, VP  of marketing at BlueStar. “Intermec’s product line up is feature and function rich for both printing and hand-held terminals, which will provide our resellers even more customizable solutions for mobility, ADC and RFID applications.”

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