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2014 Bud Light Digital Dreams to Have Fully Integrated RFID Admission to Attendees in Canada

Combined mobile app, RFID wristband technology, cashless convenience and social media initiative to debut at 2014 Bud Light Digital Dreams

Combined mobile app, RFID wristband technology, cashless convenience and social media initiative to debut at 2014 Bud Light Digital Dreams

Electronic Nation, the electronic music division of Live Nation, the world’s leading entertainment and e-commerce company is pleased to announce the introduction of a groundbreaking technical innovation platform, which will change the way concert-goers experience music festivals in Canada. The organizers of 2014 Bud Light Digital Dreams Festival have partnered with technology systems innovators to create a one-stop technology platform which will debut at the upcoming EDM event on June 28 – 29th at The Flats at Ontario Place, in Toronto.

Intellitix, a provider of RFID environment for live events, is the first company to fully integrate a cashless payment system with access control and social media RFID technology. Intellitix’s cashless payment system, IntelliPay, enables a convenient, secure experience for the event goer that requires just a single RFID device such as a wristband.

The combined technology platform will offer fans a completely new festival experience, eliminating of the need for cash for all onsite event transactions, increasing guest security and provides an unparalleled ability to engage, interact and keep abreast of all Festival announcements. The one-stop technical solution catapults Digital Dreams onto the world stage of concert experiences, to date found only at such international events as Bonnaroo and Coachella.

“We’re very proud of our leading role in offering fans such a uniquely engaging festival experience, and one which will become the new norm for concerts in Canada,” said Mark Russell, marketing manager, Electronic Nation, Canada. “Never before have fans had such complete and immediate access to all the elements that make our event one of the country’s fastest growing and most exciting festival experiences.”

Admission to this summer’s event is enabled by RFID-embedded wristbands purchased online and activated by Intellitix; the wristbands also allow fans to benefit from IntelliPay and purchase food, beverages and concert merchandise onsite, including topping up their accounts negating the need to carry cash. The same wristbands also allow concertgoers to engage through social media channels including Facebook, and Twitter, and encourage the posting and sharing of concert experiences in real-time.

“The Digital Dreams Festival gets bigger every year. Adding our groundbreaking technology into the concert experience is a natural progression, and a first for Canada,” added Cam Schweider, COO, Intellitix Inc. “Fans will have so much more engagement, not only with the music but the total event experience, and each other. It’s really a game changer.”

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